MEL’s Database of the Week for 8/7/09

August 7th, 2009

Welcome to Database of the Week — a new feature from the Management & Economics Library (MEL).  These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.

Database name: Global Market Information Database, aka GMID; from Euromonitor International.

Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below our banner.

Description/focus: GMID gives you access to high-quality, detailed international market intelligence reports.  You can find the latest information on an industry, find information on countries, consumers, and geographical areas.

Start with this hint: Under “Search” select “Menu Search” to select an industry and then compare the data for 2 or more countries.

Why you should know this database: GMID is one of our most powerful databases, providing domestic and international statistics on consumer goods and services, details on companies, and comprehensive economic information on countries.

How this database can be integrated into the curriculum: Craft an assignment around the analysis of a market intelligence report, or use country consumer data to compare markets.

Cost: Paid by Krannert School of Management and the Libraries’ Information Access fund.

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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.

Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/mgmt/database/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.