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November 5th, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
This Week’s Featured Database: WARC, from World Advertising Research Center, Ltd.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: WARC is a marketing and advertising information service used by media, ad, and market research agencies.
Start with this hint: WARC has a great interface. Click on one of the fields along the top and you’ll see the newest reports on that topic plus options for further breakdown. For example, click on Consumers and see the breakdown on the left beginning with broad topics such as Target Audiences, (further categorized into B2B, Ethnic and minorities, Women, Youth, etc.), or Understanding Consumers (broken down into Motivation, Segmentation, others). The center column shows the newest reports, such as Islamic branding, and Recession mindset. Back at the top, enter your subject in the search box at the top of the page or in an advanced search… try social media.
Other common tools available in this database: save selected hits online for later retrieval; email selected hits to yourself; fulltext; filters for source by title or type of document (article, case study, etc.); limit by date. For more on use of these tools in this database, contact Mary Dugan
Why you should know this database: WARC content includes news stories, case studies, conference papers, checklists (key items to cover on marketing projects), speeches and quotes, data, scholarly journals, and WARC’s own reports, which are updated frequently. The subjects that are covered include media research, market research, trends, best practices, and more.
How this database can be integrated into the curriculum: Using WARC is very easy to do so even students who are novice database searchers will be able to find marketing or consumer information.
Cost: Paid by the Libraries annually.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTNovember 1st, 2010
Thanks to a recently-announced grant from IMLS, and with support from Berkeley Electronic Press, Microsoft Research, and SPARC, a research project is now underway that seeks to assess the status of library-based publishing, explore opportunities for strengthening existing programs, and inform the creation of new services.
Three partners received the IMLS Collaborative Planning Grant announced in late September 2010 (http://www.imls.gov/news/2010/092710_list.shtm#IN). These are Purdue University, Georgia Tech, and the University of Utah Libraries. The research being undertaken as part of the “Library Publishing Services: Strategies for Success” project consists of a web survey of ARL, Oberlin Group, and Universities Library Group institutions, a literature review, and a series of case studies of sustainability models of e-journals, conference proceedings, and book-like publications.
The results will be presented at a series of three workshops to be held in May 2011, where representatives from a range of different types of institution will be invited to assess progress so far, discuss approaches that have and have not worked, and suggest what the next generation of library-based publishing services will look like. To ensure a representative sample of institutions, attendance at the workshops will be by invitation after review of applications. Accommodation and other on site expenses will be paid for all delegates and some travel support will be available.
Representatives of library-based publishing programs already in existence or still being explored are warmly invited to indicate their interest in attending a workshop. To do so, please complete the application form online at: http://www.surveymonkey.com/s/libpubapp
The application form below will stay open until at least the end of November 2010. Invitations to a workshop will be issued to representatives from a broad sample of institutions before the end of January 2011.
For those unable to attend, briefing documents and reports from the project will be shared on the SPARC Campus-based Publishing Resource Center website at http://www.arl.org/sparc/partnering/
“Library-based Publishing: Strategies for Success” is supported by IMLS and the partner institutions, with generous support from Berkeley Electronic Press, SPARC, and Microsoft Research. Questions about the project may be addressed to Mark P. Newton, Assistant Professor, Purdue University Libraries. Tel: (765) 494-8511. E-mail: newton@purdue.edu
The Institute of Museum and Library Services is the primary source of federal support for the nation’s 123,000 libraries and 17,500 museums. The Institute’s mission is to create strong libraries and museums that connect people to information and ideas. The Institute works at the national level and in coordination with state and local organizations to sustain heritage, culture, and knowledge; enhance learning and innovation; and support professional development. To learn more about the Institute, please visit www.imls.gov
Filed under: UncategorizedNovember 1st, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
This Week’s Featured Database: Applied Science & Technology, from H.W. Wilson.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: Applied Science & Technology covers the range of topics in these subject areas from Acoustics to Waste Management.
Start with this hint: Applied Science & Technology includes the Wilson interface feature called Smart Search. This is offered as the default in the dropdown list of options for type of search, which also includes the usual subject, title, author. Try a term such as solar cells as a Smart Search and compare with the same term as a Keyword. The results will probably be satisfying with either option since the resulting list includes more choices and filters.
Other common tools available in this database: save selected hits online for later retrieval; some fulltext; FIND IT at Purdue Libraries; citation help; suggestions for related topics; filters for type of source (peer reviewed, non-peer reviewed) and type of document (article, book review, etc.); email selected hits to yourself; alerts and RSS feed; limit by date; option to sort by date or relevance. For use of these tools in this database, contact Mary Dugan.
Why you should know this database: Applied Science & Technology coverage reaches back to 1983 and includes sources not regularly found in business databases. Topics that could interest MEL constituents include airport security, soybean production, quality in manufacturing, and more.
How this database can be integrated into the curriculum: The basic search interface for Applied Science & Technology is so simple to use that even Google-minded students who need to investigate a technical aspect of a project will be able to find peer-reviewed and industry-focused articles.
Cost: Included as part of the Wilson Omni File package, paid by the Libraries annually.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMT