Search
Loading
October 10th, 2014
Welcome to Database of the Week. This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started. Hopefully, you will be tempted to explore this or other databases.
This Week’s Featured Database: Mintel, from Mintel Group.
Find it:www.lib.purdue.edu/parrish, Under the column headed Collections, click on List of Business Databases.
Description/focus: Mintel provides market research reports on consumer products and services.
Start with this hint: Mintelrequires registration on first use. The Mintel home page has a simple search box and a static menu bar. Hover over Category Overview which is divided into three sections called Sector, Theme, and Demographic. Try one of the areas listed under Sector, such as Retail. The page will display the latest infographics, reports, news, and analyst insight. To find a particular report click on Latest Reports, select your criteria, and click Read More under the title of the report you choose. The report homepage has links to tables of statistics, market size and forecast, and other information relevant to the subject.
Click here to see the basics of searching Mintelor try our Guide on the Side with this link.
Why you should know this database: Mintel is produced in the UK and includes market research reports for consumer goods by region as well as by specific countries.
How this will help students: Mintel provides information about particular companies, and reports provide links to other reports on similar topics. Sources of statistics are easily identified.
Cost: Paid by the Libraries annually.
——————————
Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@ParrishLib).
Feedback is always welcome. If you would like us to promote your favorite database, send an email to mdugan@purdue.edu
Filed under: database, MGMTOctober 8th, 2014
October 3rd, 2014
Welcome to Database of the Week. This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started. Hopefully, you will be tempted to explore this or other databases.
This Week’s Featured Database: Mediamark Reporter, from GFK Mediamark Research & Intelligence.
Find it:www.lib.purdue.edu/parrish, Under the column headed Collections, click on List of Business Databases.
Description/focus: Mediamark Reporter provides demographic, lifestyle, product usage, and media data.
Start with this hint: If it is your first time using Mediamark Reporter, you will have to create an account using your Purdue email and a password of your choosing. In this database you can find out which population groups are the best potential markets for a product or service. After you login, click on Mediamark Reporter in the banner to see the tables and statistics. You have to choose a Report Volume and Report. Then choose a Category, Base, and Target. The best target groups have scores of 100 or higher in the Index column.
Click here to see the basics of searching Mediamark Reporter or try our Guide on the Side with this link.
Why you should know this database: Mediamark Reporter includes historic demographic data back to 2005 so comparisons can be made.
How this will help students: A marketing plan should include data on user preferences. This kind of information is also included in SimplyMap but Mediamark Reporter displays the data in a spreadsheet which might be more straightforward than a geographic display for some students.
Cost: Paid annually by the Libraries.
——————————
Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@ParrishLib).
Feedback is always welcome. If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: database, MGMTOctober 1st, 2014
Will you be ready to provide access to research data when your funding agency, journal editor, collaborators or other researchers ask for it? The Libraries, in collaboration with Office of the Vice President for Research and ITaP, are hosting a new Data Management Plan workshop on Oct. 6, 12:30-1:30 in STEW 314. The workshop is for current or potential principal investigators.
The workshop will discuss data management plan requirements and data sharing policies of federal funding requirements such as the National Science Foundation, the National Institutes of Health, and the National Endowment for the Humanities. These agencies require a two page plan detailing how investigators will create, manage, disseminate and preserve data sets created as part of sponsored funded research. New requirements have been forthcoming since a memo from the Office of Science and Technology Policy directed agencies to develop plans to make the published results of federally funded research more widely available.
The workshop will identify options that researchers and groups have for managing and sharing their data, and highlight the Purdue University Research Repository (PURR), a multipurpose collaborative space where data sets can be published, built on the HUBzero® platform. There will be a demo of PURR, along with sample Data Management Plans and discussion of other resources made available by the Libraries, ITaP, and the Office of the Executive Vice President for Research and Partnerships (EVPRP).
Refreshments will be provided by EVPRP.
For more information contact Scott Brandt, Professor of Library Science, Purdue University at techman@purdue.edu.
Filed under: general, RSRCH, scholcomm