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April 30th, 2020
Purdue University Press is pleased to announce a new partnership with Longleaf Services for fulfillment and distribution services which will take effect on July 1, 2020. In addition, Purdue University Press books will be represented by the Columbia University Press Sales Consortium in the United States.
“I’ve watched over the past few years as many university presses, I respect and admire have joined Longleaf Services,” said Justin Race, Director of Purdue University Press. “Having learned about everything they offer and do; I can now see why. We’re looking forward to a fruitful partnership for years to come that will get our scholarship in as many hands as possible.”
Robbie Dircks, president of Longleaf Services, added, “We are pleased to welcome Purdue University Press into the family of Longleaf client publishers. The addition of new publishers under the Longleaf umbrella increases our economies and efficiencies and allows Longleaf to fulfill our mission of providing fulfillment and publishing solutions so that our client publishers can focus on their core mission of content acquisition and dissemination.”
Additional information for customers, partners, and vendors will be forthcoming.
About Purdue University Press
Founded in 1960, Purdue University Press is dedicated to the dissemination of scholarly and professional information. We publish books in several key subject areas including Purdue & Indiana, Aeronautics/Astronautics, the Human-Animal Bond, Central European Studies, Jewish Studies, and other select disciplines.
Learn more about Purdue University Press at www.press.purdue.edu
About Longleaf Services
Longleaf Services, Inc. provides complete fulfillment services for not-for-profit scholarly publishers. Operating with a collaborative philosophy, it enables client publishers to enhance their competitiveness, improve operating efficiencies, and create economies of scale, resulting in better service to their customers and lowering overall operating costs for both publisher and book buyer. A 501(c)3 organization, Longleaf provides services for Baylor University Press, the University of Calgary Press, Cork University Press, Cornell University Press, the University of Georgia Press, Louisiana State University Press, the University of Manitoba Press, the University of Nebraska Press, the University of New Mexico Press, the University of North Carolina Press, the University of Notre Dame Press, the University of Oklahoma Press, Syracuse University Press, Texas Tech University Press, Truman State University Press, Vanderbilt University Press, the University of Virginia Press, and the University of the West Indies Press.
Learn more about Longleaf Services at www.longleafservices.org
Filed under: PurduePressApril 28th, 2020
Scholarly books have long been the backbone of academia, but too often these books do not get the attention they deserve. In this series, we ask our authors which academic works have had a lasting influence on them. Follow this link to see the rest of the series.
This post was written by Jennifer Levasseur, PhD, a Museum Curator at the Smithsonian National Air and Space Museum and author of Through Astronaut Eyes: Photographing Early Human Spaceflight.
As a high school student, I thought it terribly unfair that my history classes never reached the historical moments of interest to me—and my teachers were sympathetic to my concerns. Events just outside of my living memory, the majority of the Cold War, really, eluded me in school, but were referenced on television and in my home. As a substitute for school lessons, I watched John Wayne movies and PBS documentaries with my dad. Unless I skipped ahead in the textbooks when the teacher wasn’t looking, I felt cheated without some grounding in a period clearly influential on my daily life as child of the late Cold War. As an undergrad and then a graduate student, I vowed to learn those stories, and to understand why the 1960s held such weight in the hearts of my parents and their friends. I took what courses I could, catching myself up on the basics of the US side of the story and finally taking a Vietnam War class with Dr. Meredith Lair during my PhD coursework at George Mason University. It was a fulfillment of that craving I’d had since the fall of the Berlin Wall (when I was twelve).
My curiosity did not end with a single class. I wanted to see these places, to know the story from another side. If I had learned anything in my training as a historian, it was the complicated and subjective nature of narratives about the recent past. By the early 2000s, my scholarly attention was on this same period, only in terms of human spaceflight. The war in Vietnam obviously overlapped with my thinking about how photography plays a role in developing shared cultural memories. I felt the best way to reconcile memory-making of the two connected—but vastly dissimilar—events was to go there, see their museums, and read about Vietnam and memory from a Vietnamese perspective. During a three-week cruise in November 2018 from Hong Kong to Singapore, which included three stops in Vietnam, I read a book Dr. Lair suggested, Viet Thanh Nguyen’s Nothing Ever Dies: Vietnam and the Memory of War (Harvard University Press, 2016). My own manuscript was in process, so this had some symmetry with how I was considering the same period from a completely different perspective.
Nguyen, just a few years older than me but a child refugee born in Vietnam and raised in the United States, presents his story as one of confusion, complication, inconsistency, and the real messiness of the era. His presentation of ethics, industries, aesthetics, and memory felt familiar to me while incredibly complicated to decipher—not as grounded in textual evidence as most scholars of this era. His story and my own are of the intangible emotions and memories, fleeting things grounded in the material and visual culture that surrounds us. It is those ethereal qualities of perception that most certainly delayed my education on Vietnam, but thanks to Nguyen, it all makes more sense now.
Filed under: UncategorizedApril 14th, 2020
Whether you’re a master gardener or in need of a pleasant distraction Purdue University Press publishes wonderful books on the outdoors, including books on horticulture, agriculture, and the natural history of the Midwest. Below you can find a few of our featured titles on gardening.
by Eric Grissell
A History of Zinnias is a cultural and horticultural history documenting the development of garden zinnias—one of the top ten garden annuals grown in the United States today.
“A perfect book for those who love history, plants, the unraveling of mysteries, and a wry sense of humor. Through meticulous research, Eric Grissell debunks numerous tall tales about zinnias and gives readers the real story.”
—Ellen Dean, curator, UC Davis Center for Plant Diversity
The deep and exciting history of garden zinnias pieces together a tale involving Aztecs, Spanish conquistadors, people of faith, people of medicine, explorers, scientists, writers, botanists, painters, and gardeners. The trail leads from the halls of Moctezuma to a cliff-diving prime minister; from Handel, Mozart, and Rossini to Gilbert and Sullivan; from a little-known confession by Benjamin Franklin to a controversy raised by Charles Darwin; from Emily Dickinson, who writes of death and zinnias, to a twenty-year-old woman who writes of reanimated corpses; and from a scissor-wielding septuagenarian who painted with bits of paper to the “Black Grandma Moses” who painted zinnias and inspired the opera Zinnias.
by Sally S. Weeks, Harmon P. Weeks, Jr., and George R. Parker
Native Trees of the Midwest is a definitive guide to identifying trees in Indiana and surrounding states, written by three leading forestry experts. Descriptive text explains how to identify every species in any season and color photographs show all important characteristics. Not only does the book allow the user to identify trees and learn of their ecological and distributional attributes, but it also presents an evaluation of each species relative to its potential ornamental value for those interested in landscaping.
The revised and expanded second edition contains a chapter on introduced species that have become naturalized and invasive throughout the region. All accounts have been reviewed and modifications made when necessary to reflect changes in taxonomy, status, or wildlife uses. Keys have been modified to incorporate introduced species.
by Sally S. Weeks and Harmon P. Weeks, Jr.
As the definitive identification guide to the shrubs and woody vines of Indiana, this book also provides coverage of 90% of the species to be found in surrounding Midwestern US states. As well as covering indigenous species, it also includes all currently known invasive shrubs.
The authors provide practical guidance concerning the potential ornamental value of each species for those interested in landscaping and also evaluate their potential value for encouraging wildlife. Designed for experts in natural resource management as well as the interested general public, the volume includes distribution maps, identification keys, and an index of both common and Latin names.
by B. Rosie Lerner and Beverly S. Netzhammer
Inspired by actual gardeners’ inquiries, each chapter deals with such down-to-earth subjects as when to start seeds, why plants might fail to bloom, pruning techniques, identifying and controlling common pests, home fruit production, plant propagation, harvesting and storing, and seasonal gift ideas.
Possum in the Pawpaw Tree is aimed at the heartland of the United States, where “normal” weather means bitter winters, torrential spring rains, and summer drought. Since such normal weather is assured, midwestern gardeners must be prepared for the unexpected. The seasonal arrangement serves as a starting point for beginners and provides reminders for more experienced gardeners. Monthly topics cover houseplants, garden flowers, vegetables, woody landscape plants, lawns, and ideas for new gardening adventures.
by Marc Stoecklein
In this book the author has created a quick and easy-to-use reference guide for choosing plant material for landscape designs. This reference manual includes comprehensive lists with search criteria for each of the major plant groups, including trees, shrubs, groundcovers, perennials, vines, grasses, and ferns.
The book is technical enough for the professional, yet simple enough to be used by the layperson. Both botanical and common names are used and an extensive amount of cultural and environmental information is presented.
You can get 30% all Purdue University Press titles by ordering from our website and using the discount code PURDUE40.
Filed under: PurduePressApril 9th, 2020
We talked to Marlene Orozco, an editor and author of Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative.
The book, also edited by Alfonso Morales, Michael J. Pisani, and Jerry I. Porras, examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories.
Q: What makes the goal of advancing US Latino entrepreneurship so important?
Marlene Orozco: It is commonly known that the Latino population in the United States is large, representing nearly 60 million people, or 18% of the total US population. What is less well known, however, is that Latinos are starting businesses at a much faster rate than their population growth and Latinos are outpacing the growth in businesses among all other demographic groups. Over the last 10 years, the number of Latino business owners grew 34% compared to only 1% for all business owners. We titled the book, Advancing U.S. Latino Entrepreneurship as we are a group of scholars from a number of disciplines including sociology, economics, history, policy, and geographical sciences and together we are advancing the study of Latino entrepreneurship with this volume. Each chapter takes on Latino entrepreneurship from the discipline of its coauthors to focus on micro, macro, or policy perspectives. The second part of the title, A New National Economic Imperative, is a call to action advanced by interview subjects, business owners and leaders, to policy makers, capital providers, and other stakeholders to take note of the trends among Latino-owned businesses. We estimate there are roughly 5 million Latino-owned businesses in the US, thus, the opportunities and challenges to business growth will be important for understanding current and future contributions to the US economy.
Q: Why is this a particularly important time to advocate for Latino businesses?
Orozco: In the midst of a global pandemic, the impacts of COVID-19 are certainly being felt by nearly all businesses, big and small. Beyond impacting local and regional economies, Latino-owned businesses are global businesses as Latinos are more likely to export their products and services relative to all other groups in the US. We also highlight other important characteristics of Latino-owned businesses. For example, immigrants are more likely to start businesses, and are among the most successful Latino-owned businesses and Latinas are driving much of the growth of new businesses. Understanding the profile of Latino-owned businesses, including capital experiences and relationships with government and corporations, informs not only academic work and questions but can also have policy implications. For the purposes of addressing the Latino business needs during this epidemic, stakeholders may provide a more targeted response by understanding the reach of Latino-owned businesses and other characteristics such as their social network utilization (Chapter 9) and business language needs (Chapter 11).
Q: What are some of the institutional barriers Latino entrepreneurs face? And how does your book address them?
Orozco: Studies on minority entrepreneurship often depict this group of entrepreneurs from a deficit perspective – severely capital constrained, lacking in skills and higher education, and devoid of professionalized businesses. Indeed, access to capital remains an important institutional barrier and the chapter by Monika Mantilla (Chapter 14) provides a practitioner’s perspective on capital solutions. However, this book also highlights the assets of the Latino business community where in fact Latino business owners are more highly educated than the general Latino population and are creating innovative businesses in tech and non-service industries. Several chapters, including the ones I have authored, highlight the growing segment of Latino firms poised for growth and those generating over $1 million in annual revenue. The stories of these entrepreneurs are expanding the narrative and the face of Latino businesses, highlighting the substantial and significant contribution to the U.S. economy made by Latino-owned businesses as a whole.
Q: The word “Latino” in this context is certainly describing a group that in a large number of ways is quite diverse, how does your book balance the diverse needs and desires of the Latino population?
Orozco: We acknowledge that Latinos are not a homogenous group. Importantly, there is an early chapter in the book that addresses the historical conditions that shape the experiences of Latino subgroups. Nonetheless, there are also lots of commonalities and shared experience among Latino business owners even among those with differing national origins, including histories of immigration and bilingualism with the Spanish language. Importantly, as one of the primary data sources, the SLEI Survey of U.S. Latino Business Owners gathers detailed data on the Latino business owner and their business beyond what any government survey collects. Thus, among the chapters that leverage this quantitative data set, the authors model differences across gender, immigrant status, region, language, and national origin to paint a holistic and nuanced understanding of the Latino business population.
Thank you so much to Marlene for her time! If you would like to know more about the book you can get your own copy or request it from your local library.
Through April 30 you can get 40% off Advancing US Latino Entrepreneurship and any other Purdue University Press book by ordering from our website and using the code PURDUE40 at checkout.
Filed under: UncategorizedApril 8th, 2020
In response to requests from the community of STEM librarians and practitioners working to address the lack of Personal Protective Equipment (PPE) available to the health care community and other essential workers, a variety of organizations have made relevant professional standards freely available to the community of researchers and practitioners to ensure equipment produced is effective and compliant.
Association for the Advancement of Medical Instrumentation (AAMI): https://www.aami.org/news-resources/aami-coronavirus-updates/coronavirus-resources-for-the-field, which includes standards for masks, gowns, gloves, ventilators, and sterilization procedures.
ASTM International: www.astm.org/COVID-19, which includes standards related to masks, gowns, gloves, hand sanitizers, and respirators.
European Union (EU) standards: https://ec.europa.eu/commission/presscorner/detail/en/ip_20_502, in collaboration with all their members, the European Committee for Standardization (CEN) and the European Committee for Electrotechnical Standardization (CENELEC) have agreed to immediately make available a number of European standards for certain medical devices and personal protective equipment.
IEEE: https://innovate.ieee.org/covid-19_related_research/, which includes standards related to medical device communication, medical modelling and more.
International Organization for Standardization (ISO): https://www.ansi.org/news_publications/news_story?menuid=7&articleid=b866ab14-cf68-4f60-b462-38214e190d8f, includes (as of 4/2/2020) 31 standards documents from ISO covering medical equipment and devices—ventilators and respiratory equipment; protective clothing used in health care settings; and business continuity management, security, and resilience. Available on the American National Standards Institute (ANSI) Standards Connect platform.
This list will be updated as needed and made available on the Purdue Libraries and School of Information Studies Standards guide (https://guides.lib.purdue.edu/standards). Purdue has access to many more standards through our library subscriptions. Contact Margaret Phillips (phill201@purdue.edu) for questions about finding or accessing these or other standards.
Filed under: generalApril 7th, 2020
Parrish Library’s Featured Database aims to give a very brief introduction to the basic features of one of the Purdue Libraries and the School of Information Studies (PULSIS) specialized subscription databases. This Featured Database highlights S&P Capital IQ, brought to you by S&P Global.
Link: The List of Business Databases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.
Focus: S&P Capital IQ is an in-depth financial/valuation data resource, including information on equities, credit ratings, transactions, and more. S&P Capital IQ can be used to explore pricing across markets including indices and commodities with hundreds of data points that can be used to generate lists of companies, markets, or executives.
Tutorial: Click Getting Started with S&P Capital IQ to see the basics of using Passport. For a tutorial on the screening options available in S&P Capital IQ, click Screening for People Using S&P Capital IQ.
Helpful Hint: Use the screening tool to screen for companies, equities and people based on a varied of available criteria.
How can I use this resource? S&P Capital IQ can be used to find company profiles, annual reports, SEC filings, and more.
Related Resources
Some other resources you might want to explore, are:
Find us on YouTube!
You can find additional tutorials for a variety of our subscription resources on our YouTube channel.
Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.
Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.
Filed under: database, general, MGMT, UncategorizedApril 7th, 2020
While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., new Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country.
Out April 15, Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative edited by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories.
Latinos are a population that has been vastly understudied in the fields of entrepreneurship and wealth creation. Unfairly, the dominant story of Latinos—especially Mexican Americans—is that of dispossession and its consequences, but the economic future of the country is tied to the prospects of Latinos forming and growing business. The authors in this volume make clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.
Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative
edited Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras
ISBN: 9781557539373, Paperback, $34.99, 378 pages
Table of Contents:
PREFACE: Latino Entrepreneurs: Challenges and Opportunities by Paul Oyer
PART 1: An Introduction to Latino Entrepreneurship— Historical Perspectives and Data Sources
CHAPTER 1: Introduction: Advancing U.S. Latino Entrepreneurship by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras
CHAPTER 2: Entrepreneurs from the Beginning: Latino Business and Commerce since the Sixteenth Century by Geraldo L. Cadava
CHAPTER 3: Latino Business and Commerce: A Contemporary View by Michael J. Pisani and Iliana Perez
CHAPTER 4: The Economic Contributions of Latino Entrepreneurs by Robert W. Fairlie, Zulema Valdez, and Jody Agius Vallejo
CHAPTER 5: The State of Latino Entrepreneurship: SLEI Research and Findings by Marlene Orozco and Iliana Perez
PART II: Macro Perspectives: A Regional Approach
CHAPTER 6: Latino Farm Entrepreneurship in Rural America by Barbara Robles, Alfonso Morales, and Michael J. Pisani
CHAPTER 7: Shaping Success: Exploring the Evolution of Latino Businesses in Three Major U.S. Counties by Edna Ledesma and Cristina Cruz
CHAPTER 8: Mexican American Founder Narratives at High-Growth Firms on the South Texas–Mexican Border by John Sargent and Linda Matthews
PART III: Micro Perspectives: Individual and Group-Level Analysis
CHAPTER 9: Social Network Utilization among Latino-Owned Business by Elsie L. Echeverri-Carroll and Marie T. Mora
CHAPTER 10: Acculturation and Latino-Owned Business Success: Patterns and Connections by Michael J. Pisani and Joseph M. Guzman
CHAPTER 11: The Business of Language: Latino Entrepreneurs, Language Use, and Firm Performance by Alberto Dávila, Michael J. Pisani, and Gerardo Miranda
CHAPTER 12: How Can Entrepreneurship Serve as a Pathway to Reduce Income Inequality among Hispanic Women? by Ruth E. Zambrana, Leticia C. Lara, Bea Stotzer, and Kathleen Stewart
PART IV: Practice and Policy
CHAPTER 13: SLEI-Education Scaling Program: A Business Program of “National Economic Imperative” by Marlene Orozco
CHAPTER 14: The G.R.E.A.T. Gacela Theory: Increasing Capital and Conditions for Success for High-Potential Latino Entrepreneurs Capable of Transforming Our Economy and Our Country by Monika Mantilla
CONCLUSION: A New National Economic Imperative by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras
Founded in 1960, Purdue University Press is dedicated to the dissemination of scholarly and professional information. We publish books in several key subject areas including Purdue & Indiana, Aeronautics/Astronautics, the Human-Animal Bond, Central European Studies, Jewish Studies, and other select disciplines.
Through April 30 you can get 40% off all Purdue University Press books by ordering from our website and using the discount code PURDUE40 at checkout.
Filed under: PurduePress