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December 10th, 2024
2024 Eli Lilly Case Competition winners announced
The Eli Lilly Case Competition is a longstanding component of the Intro to Management and Information Strategies course (MGMT 110) and is organized in collaboration with Libraries assistant professors Zoe Mayhook and Annette Bochenek, Eli Lilly and Company, and the Larsen Leaders Academy Executive Board.
In MGMT 110, students focus on the development of their academic and professional goals, while building and sharpening their information-gathering skills, by developing systematic methods for finding, evaluating, and presenting information. The Larsen Leaders Academy offers high-achieving business students a community of like-minded peers and professionals dedicated to fostering their natural aptitudes and encouraging their success.
The case competition presents a complex pharmaceutical investment case that requires students to conduct comprehensive business research, including analyzing company financials, evaluating patents and regulatory environments, assessing scientific risks, and examining industry and competitive landscapes and market and consumer profiles. It includes two rounds: an initial virtual presentation round, followed by an in-person, final round for the top six teams. This year, 16 teams competed, six advanced to the final round, and three teams earned top placements. The teams that earned top placements include:
1st Place:
2nd Place:
3rd Place:
As a member of the 3rd place team, Sara Negishi reflected on her experience and said, “Participating in the Eli Lilly case competition pushed me to become a well-rounded researcher by challenging us to analyze five key metrics (scientific risk, legal risk, competitive profile, market size, and financial profile), each requiring its own, unique research strategy. For example, my team studied clinical trial data for scientific risk and evaluated similar drugs, analyzing their efficacy and safety to assess competitive profile.”
Information literacy is a key component of this case competition. Very little data or information is provided, and students must fill in the gaps with research and informed assumptions. This requires students to spend time locating different types of business information, synthesizing and analyzing their findings, and using that information to make evidence-based decisions and recommendations.
Also reflecting on his experience participating in the competition, MGMT 110 student Gregory Kotsiviras said, “By participating in the Lilly Case Competition, I developed a strong repertoire of research skills and applied critical thinking to develop strategic solutions. Moving forward, I intend to leverage the valuable insights I gained to inform my approach to future case competitions.”
A special thank you to Yana Petrova, Katarina Nikolovski, Preston Holb, Bailey Harris, Maggie Viewegh, and Brynna Walthers at Eli Lilly and Company for their contributions to this event. We are proud of all students who participated, and congratulations to the three teams who earned top placements. Well done!
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